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......liated with the authors of this page or responsible for its content. Media Kit Layout Your City. Your Life. Your SanDiegoMagazine.com. ONLINE MEDIA KIT ONLINE MARKETING OPPORTUNITIES AN INTEGRATED
MARKETING
OPPORTUNITY Our new Web site will be promoted in
San Diego Magazine and will be highlighted in
our 2007 branding campaign. These marketing
efforts will increase your online exposure by
reaching hundreds of thousands of visitors
each month. Your online marketing to these
consumers creates another touch point to
enhance your branding and customer loyalty.
Traffic will be monitored and summarized with
monthly reports to advertisers. San Diego Magazine has 58 years of developing
readers who are well-established, high-income
professionals, who enjoy the arts, love to
travel and are active, educated individuals.
Restaurants are a favorite place to gather, and
luxury items are embraced. In 2006 SanDiegoMagazine.com
RECEIVED: 260,000+ unique monthly visitors per month
390,000+ page views per month
Average duration of a Web site visit 7.3 minutes CONTACT: Your advertising executive or
Luis Alarid at 619-744-0506
or lalarid@sandiegomag.com Your City. Your Life. Your SanDiegoMagazine.com. ONLINE DISPLAY ADS Get Noticed. PREMIUM POSITIONING The award-winning articles will ensure traffic to the site, and our marketing and promotions will increase visits
to a particular section, such as Travel or Dining. Many options for placement, size and pricing packages available. Leaderboard 728 x 90 pixels Island Unit 300 x 250 pixels Banner Ad 468 x 60 pixels Skyscraper 160 x 600 pixels Sponsorship Logo Placed Here 234 x 60 pixels ONLINE PACKAGE RATES A Great Value! Loyal print advertisers get a discount when they advertise online. Whether or not you already advertise in print with us, we have many different options for you to become an online
advertiser. From display ads to sponsorships or listings, the opportunities are limitless, and the return is great. We have
packages that include different display ad sizes mixed with listings, in order to continually get your name in front of
the demographic you seek. The only thing that is limited with online publishing is the inventory, so call today. PACKAGE IMPRESSIONS ADS INCLUDED 1X COST A 100,000 Leaderboard $2,500 Island Unit
Skyscraper Ad
Banner Ad B 50,000 Leaderboard $1,250 Island Unit
Skyscraper Ad
Banner Ad C 40,000 Leaderboard $1,000 Skyscraper Ad
Banner Ad D 25,000 Leaderboard $625 Skyscraper Ad
Banner Ad E 10,000 Skyscraper Ad $250 Banner Ad Animation, flash and video ads offered for additional costs. Call today for details. FREQUENT PRINT ADVERTISER DISCOUNTS Print Advertising Dollars Spent Per Year Discount Available $10,000 2.5% $20,000 5% $30,000 7.5% $40,000 10% $50,000 12.5% $60,000+ 15% FILE SIZE & LIMITS File Sizes (pixels) File Size Limit Leaderboard (728 x 90) 30KB Skyscraper (160 x 600) 30KB Island Unit (300 x 250) 20KB Banner Ad (468 x 60) 15KB ONLINE SPONSORSHIPS WEB SITE MAIN LANDING SECTIONS Price varies depending on popularity of section San Diego At Home $5,000 (net) (includes all article pages or pages connecting solely
to the home, design and décor) Travels $3,000 (net) (includes all article pages or pages connecting solely
to Travels) Charitable Events Registry $5,000 (net) (includes all article pages or pages connecting solely
to the Charitable Events Registry) Medical Guide $3,000 (net) (includes all article pages or pages connecting solely
to Medical Guide) Dining $4,000 (net) (includes all article pages or pages connecting solely
to Dining) Agenda $3,000 (net) (includes all article pages or pages connecting solely
to arts & entertainment pages) Seen/Buzz $3,000 (net) (includes all article pages or pages connecting solely
to events and pics pages, with the exception of any
special sponsored sections that link to this page) San Diego Guide $3,000 (net) (includes all article pages or pages connecting solely
to search page, with the exception of any specially
sponsored sections ) Fashion & Shopping $2,000 (net) (includes all article pages or pages connecting solely
to fashion and shopping pages) Health $2,000 (net) (includes all article pages or pages connecting solely
to health and wellness pages) Business $2,000 (net) (includes all article pages or pages connecting solely
to business pages) Pour $2,000 (net) (includes all article pages or pages connecting solely
to our Pour page) Driven $2,000 (net) (includes all article pages or pages connecting solely
to the auto review page) Real Estate $2,000 (net) (includes all article pages or pages connecting solely
to the real estate pages) An entire editorial focus can be sponsored, and you get your logo on every page of a section that directly relates to
your type of business. For instance, if you own a restaurant, make sure your logo ties in on every page of the
Dining section. Repetitive advertising keeps you top-of-mind. Sponsorship opportunities are a great way for your business to have presence on every page of a section, such as a
hotel sponsoring a Travel section or a restaurant sponsoring Dining. Also, within some sections are guides or
resource packages, which also can be sponsored. Sponsorship Logo Placed Here PROMINENT LOGO PLACEMENT Logos are placed on the corner of every header
within a section. Sections vary in cost depending
on quantity of pages included. There are a limited
number of sponsorships available. These are
monthly rates for a minimum of 3 months, but
not more than 6 months, as rates are reevaluated
every quarter. ONLINE SAN DIEGO GUIDE If you advertise with us in print, you're already here... San Diego Guide is a complete listing of all advertisers.
It is user friendly and fully searchable. All of our print advertisers are already listed in our San Diego Guide. If you are one of our many
print advertisers, you have already been added to our huge database, ready to be searched by the
demographic of readers you're looking for. Of course, if you aren't advertising in print, you still
have a chance to be included in this valuable resource. The basic listing is free, but here's many
reasons why you should upgrade your listing to benefit your company today: INCREASED EXPOSURE Hundreds of thousands of visitors each month searching for information,
products and services. EXTENDED REACH Now you're not just getting in front of regional consumers, but also national
consumers who come to our Web site to find places to stay and things to do. EXTENDED BRANDING Adding online customer touch points with consistent messaging reinforces print
advertising and increases customer awareness. DETAILED MONTHLY REPORTING OF CAMPAIGN
PERFORMANCE Each advertiser is provided monthly reports on how many people saw their ads
and how many responded. DIRECT RESPONSE FROM CUSTOMERS Direct link to Web site, e-mail and telephone contact allows customers to
contact you 24 hours a day, seven days a week. UPDATE AND EDIT CONTENT Update your company info, description and photos as often as you like. For
example, restaurants can post their daily dinner specials. A premium listing
is a full-page online interactive ad. ADVANCED TARGETING BY CATEGORY, BUSINESS TYPE
AND LOCATION For a premium rate, ads can also be targeted by user location, user activity,
day of the week and/or time of day. ONLINE RATES BASIC LISTING - FREE A basic listing is our free service in support of local businesses,
making your business contact information available to our
hundreds of thousands of monthly Web site visitors at no cost
to you. You receive completely free of charge your: Name, address, contact info and map
Indexed by city, category and feature WEBLINK LISTING - $9.95/MO A weblink listing includes all of the features and benefits of a
basic listing plus the following: Includes a link directly to your Web site
Listing is highlighted to stand out in search results
Drives more traffic to your business PREMIUM LISTING - $14.95/MO A full-page interactive ad that's available online 24/7.
A premium listing includes: Name, address, contact info and map
A link directly to your company Web site
Indexing by city, category and feature
Photos, editorial and business details
Point-and-click updating as often as you like
Highlighted placement at the top of search results in your category PREMIUM WEB SITE - $19.95/MO Expand your listing into a five-page Web site complete with
built-in traffic. Visitors to the San Diego Guide who click on
your highlighted business listing will be linked to your premium
Web site. Your premium Web site includes the following: Your Business details and contact information
Point-and-click five-page Web site creation tool
Photographs and descriptions of all your products and services A contact form for product requests or reservations There are 15 main
categories to
choose from: ARTS & ENTERTAINMENT AUTOMOTIVE COMPUTERS & INTERNET COMMUNITY EDUCATION EVENTS HEALTH & FITNESS HOME & GARDEN HOTEL & TRAVEL PROFESSIONAL SERVICES REAL ESTATE RESTAURANTS & BARS SHOPPING SPA & BEAUTY WEDDINGS & PARTIES ONLINE STATISTICS San Diego Market Statistics San Diego is the #1 market for broadband connectivity in the country. Source: Nielsen/NetRatings, September 2004 SAN DIEGO COUNTY ADULTS Household owns a computer 70.8 % Use Internet for: Shopping 51.4 % News 35.8 % Movie Listings 21.3 % Financial Information/Services 21.5 % Job/Employment Search 12.9 % Automobile Information 15.4 % Local/Community Events 13.2 % Reading a Newspaper 9.7 % Medical Services/Information 11.6 % Source: February 2003 - January 2004 San Diego Scarborough Report TERMINOLOGY IMPRESSION: One view of one ad on a web page. A web page can have between two and four ads. COST PER THOUSAND (CPM): Cost to an advertiser per 1,000 ad impressions. PAGE VIEW: A request to load a single page of a website. One visitor can view many pages on a site. UNIQUE VISITOR: A visit by one viewer, identified by a cookie placed on the viewers computer.