The part of the document's content:
......ffiliated with the authors of this page or responsible for its content. POH-rates:Layout 3 Parade of Homes
Spring Preview SM FEBRUARY 28 - MARCH 22, 2009 RATES B/W 4/C Full Page $ 7,560 $ 8,955 2/3 Page $ 6,390 $ 7,785 1/2 Page $ 4,275 $ 5,400 1/3 Page* $ 3,060 $ 3,780 1/4 Page $ 2,385 $ 3,150 150,000 circulation (approx.) Free at over 200 metro-area Holiday Stationstores Over $500,000 promotional budget for television, radio,
billboards, newspaper, and
internet Magazine size, color, high-grade glossy paper stock throughout DEADLINES Space Reservation
>>12/12/08 Materials due
>>12/23/08 Publication Date
>>2/16/09 SPECIAL 4/C POSITIONS Back Cover $ 14,400 Inside Front Cover $ 12,150 Page 3 $ 11,070 Inside Back, Page 4 or 5 $ 9,900 1/4-Page Island $ 4,000 Any other guaranteed special position, add 10%
*NOT available in numbered homes section These are member rates, non-BATC members
add $1200 per ad . Parade of Homes Spring
Remodelers Showcases SM SM APRIL 3 - 5, 2009 RATES B/W 4/C Full Page $ 5,200 $ 6,000 2/3 Page $ 4,000 $ 4,800 1/2 Page $ 3,000 $ 3,600 1/3 Page* $ 2,400 $ 3,000 1/4 Page $ 1,800 $ 2,200 450,000 circulation (approx.) Distributed in all Star Tribune and Pioneer Press Thursday, April 2nd
metro editions Free at over 200 metro-area Holiday Stationstores Nearly $150,000 promotional budget for radio, billboards and newspaper Magazine size, color, high-grade glossy paper stock throughout DEADLINES Space Reservation
>>1/9/09 Materials due
>>1/21/09 Insertion date
>>4/2/09 SPECIAL 4/C POSITIONS Back Cover $ 9,200 Inside Front Cover $ 8,000 Page 3 $ 7,200 Inside Back, Page 4 or 5 $ 7,200 Any other guaranteed special position, add 10%
*NOT available in numbered homes section These are member rates, non-BATC members
add $1200 per ad . Parade of Homes Fall Showcase SM SEPTEMBER 12-OCTOBER 4, 2009 RATES B/W 4/C Full Page $ 7,560 $ 8,955 2/3 Page $ 6,390 $ 7,785 1/2 Page $ 4,275 $ 5,400 1/3 Page* $ 3,060 $ 3,780 1/4 Page $ 2,385 $ 3,150 DEADLINES Space Reservation
>>6/26/09 Materials due
>>7/8/09 Publication Date
>>8/31/09 SPECIAL 4/C POSITIONS Back Cover $ 14,400 Inside Front Cover $ 12,150 Page 3 $ 11,070 Inside Back, Page 4 or 5 $ 9,900 1/4-Page Island $ 4,000 Any other guaranteed special position, add 10%
*NOT available in numbered homes section These are member rates, non-BATC members
add $1200 per ad . Parade of Homes Fall
Remodelers Showcases SM OCTOBER 9-11, 2008 RATES B/W 4/C Full Page $ 5,200 $ 6,000 2/3 Page $ 4,000 $ 4,800 1/2 Page $ 3,000 $ 3,600 1/3 Page* $ 2,400 $ 3,000 1/4 Page $ 1,800 $ 2,200 450,000 circulation (approx.) Distributed in all Star Tribune and Pioneer Press Thursday, October 8th
metro editions Free at over 200 metro-area Holiday Stationstores Almost $150,000 promotional budget for radio, billboards, metro and
community newspaper, and internet Magazine size, color, high-grade glossy paper stock throughout SPECIAL 4/C POSITIONS Back Cover $ 9,200 Inside Front Cover $ 8,000 Page 3 $ 7,200 Inside Back, Page 4 or 5 $ 7,200 Any other guaranteed special position, add 10%
*NOT available in numbered homes section These are member rates, non-BATC members
add $1200 per ad . 150,000 circulation (approx.) Free at over 200 metro-area Holiday Stationstores Over $500,000 promotional budget for television, radio, billboards,
newspaper, and internet Magazine size, color, high-grade glossy paper stock throughout www.paradeofhomes.org
www.batc.org Several new online promotional opportunities will be available in
2009, please contact Cal or Ruth for details. Paradeofhomes.org receives about 900,000 unique visits (22 million
hits) each year, and batc.org almost 400,000 visits (4.3 million hits).
Both offer exceptional online exposure to key audiences. ONLINE ADVERTISING PARADE OF HOMES SM CONSUMER ADVERTISING OPPORTUNITIES DEADLINES Space Reservation
>>7/24/09 Materials due
>>8/12/09 Publication Date
>>10/8/09 New in 2009 Full Guidebook, including your AD, will be posted online at www.paradeofhomes.org in a magazine-style, searchable PDF! Spring Preview SM guidebook is changing size. The former tabloid publication will now be magazine size with glossy paper throughout. Cal Ross | cal@batc.org :: 651-697-1954 Ruth Petermann | ruth@batc.org :: 651-697-1954 Contact our sales department for more information: NOTE! Trim:
8 x 10.875 Live area:
7 x 10 1) E-mail attachments: compressed files smaller than
10MB to art@batc.org 2) Web-based FTP site: does not work with Safari!
batc.org (select upload ads)
Please call Dawnita at
651-697-7587 for user name
and password. 3) Courier, FedEx, US Mail, etc. BATC, 2960 Centre Pointe Dr.,
Roseville, MN 55113
Attn: Dawnita Parmely AD SIZES Build full pages to trim size and, if
bleed, extend dimensions beyond
page edge by a minimum of 1/8".
Keep live matter 1/4" from trim size. island 2/3 V 1/2 V b 1/2 H Full page no bleed 7 x 10 Full page bleed 8 x 10.875 1/2 V a 1/3 square 1/4 1/4 1/3 V Rev .
7
.
1
7
.0
8 Full page with no bleed . . . . . .7 x 10
Full page WITH BLEED: 1) build page to trim (8 x 10.875),
2) extend dimensions beyond page
edge by 1/8 minimum;
3) keep live matter 1/4 from trim
(live area: 7.5 x 10.375) 2/3 vertical . . . . . . . . . . . .4.625 x 10
1/2 horizontal . . . . . . . . . . . .7 x 4.875
1/2 vertical a) in editorial/front . . . .4.625 x 7.25
b) with Parade Homes, SM /back . . . . . . . . . . . . . . . . . . . . . .3.45 x 10 1/3 vertical . . . . . . . . . . . . . .2.25 x 10
1/3 square . . . . . . . . . .4.625 x 4.875
1/4 . . . . . . . . . . . . . . . .3.437 x 4.875 Contact Info. Please include a contact name, phone, email, and
address with all submissions. Live Area Leave a safety margin of 1/4 inch for type and other elements
not intended to bleed. Fonts Do not "menu-style" your fonts. These styles may not have
matching printer fonts available and
may not print correctly. For effects
such as bold or italic, select a bold or
italic font. Type and Rules:
All typesetting should be done in
an application that will retain the
vector properties of the text. Typeface size and geometry will
greatly affect reproduction and the
ability to maintain print registration. Avoid fine serifs, small lettering,
and small artwork. Avoid (100% key only) overprint
type and hairline rules less than .007
inch or 1/2 point. The key type should overprint the
background free of C, M, Y drop out. Avoid 100% four-color type. (This
would equate to 400% total density
which is noncompliant) Reverse lettering should be
carried in the areas of the illustration
that will offer maximum contrast
between the reverse type and the
images. Reversed type, 2-, 3-, 4-color type,
and reversed rules should not be less
than approximately .014 inch or 1
point at the thinnest part of the rule
or character. When type prints in a heavy 4-
color background, the underlying
colors should be spread or choked
as needed for better register control. Gray type (black type that is less
than 100%) should be set to knock-
out so as to maintain the gray tone.
Avoid "gray-on-gray" situations where
gray type is surrounded by gray
background color. If densities are
similar, the gray text will blend into
the background and appear as if it
has disappeared. Exporting a PDF from InDesign is
not recommended. Composite fonts
(also known as CID or "Identity-H"
fonts) have been known to have problems from time to time. It is best
to avoid them. There is a risk that the
fonts will not image correctly. Logos and Artwork Should be EPS. All component files and
resources (linked EPS and TIFF
images) must be embedded. Nesting
EPS files within EPS files can cause
errors. Avoid rotation and cropping of
images in layout program. Set continuous tone images meant for high-resolution output to an
effective resolution greater than or
equal to 266 PPI. Trapping:
To avoid bleed into small reverse
type or rules and to create proper
abutment of elements, the file
supplier is responsible for trapping
between colors, borders, rules, etc. Pages should be trapped as the
page creation software allows. Pre-existing chokes/spreads are
retained in CTs, Tiffs, and Raster
EPS images that may be placed into
a desktop layout document. Typically, in a composite color
workflow, overprints and knockouts
are retained in files created by desk-
top publishing software packages
like QuarkXpress and Adobe InDe-
sign. Chokes and spreads are not
retained in these software packages. Colors:
Avoid using a color palette of
more than 255 colors. Delete any
unused colors. Define all colors as CMYK builds
unless the color will print as a spot
color on press. Spot colors must not have any
alternate color spaces other than
CMYK. Do not save TIFF or EPS files with
embedded color management
profiles. Do not enable your page layout
application´s color management
tools, as these settings may be lost
once your files leave your production
environment. RGB, LAB, and ICC based colors
must be converted to CMYK for
print. File Compression Do not use JBIG or LZW compression. ZIP and JPEG compression may be used in
images, however JPEG compression
may cause artifacts in some images. Proofs All ads should include a hard copy of the ad. If color accu-
racy is important, any four-color ads should include a matchprint or equiv-
alent digital color proof. We are not
responsible for color accuracy in files
that must be converted from RGB to
CMYK. READ ME - REGARDING
ADVERTISING CONTENT All advertising is subject to
publishers approval. All advertisers and companies
referenced in advertisements must
be members in good standing of the
BATC or the non-member advertising
rate will apply (additional $1,500 per
ad). Memberships will be accepted
at the time ad space is ordered. All ads mentioning builder compa-
nies or displaying builder logos must
include builder license numbers, as
mandated by the MN Dept. of Labor
and Industry. All BATC servicemarks (eg:
Parade of Homes SM ) must be used in conjunction with BATC servicemark
usage guidelines. Call 651-697-
7569 for more information. All Parade of Homes SM display advertising MUST include a member
name. Member names must be
exactly as they are listed in their
BATC membership (the only excep-
tion would be in the graphic logo
depiction.) Any BATC member included in the
Parade of Homes SM guidebook MUST disclose ownership by
another company. Production charges will be invoiced if
your ad needs to be brought into
compliance with any of the above. CONTACTS: Questions re ad sales, deadlines,
extensions, etc.?
Cal Ross: 651-697-1954 or
cal@batc.org. Ruth Petermann: 651-697-1954 or
ruth@batc.org. Questions re advertising require-
ments or specs?
Dawnita: 651-697-7587 or
dawnita@batc.org. Before making PDF's it is best to
configure your computer and applica-
tions to ensure that the finished PDF's
will be compatible with the BATCs
printer. This process involves installing
a number of files for your system to
use, and configuring both Adobe
Distiller and your Layout Application.
Follow these steps listed below to
configure your computer: http://dsc.rrd.com/DSC2/Templates/
Get_Started/Get_Started.cfm To create a good PDF file from an
approved application file: Print PostScript to file from the
application file. Never "Save or Export
pages as PDF" Convert to PDF or PDF/X using
Acrobat Distiller. The following are not allowed in the
PDF/X specification: JBIG and LZW compression Department Security Embedded Scripts, Actions, and
PostScript fragments Pre-separated pages Customer transfer curves,
halftones, halftone phases, and
rendering intents Ad Archiving & Retrieval Materials will be archived for two years and
then destroyed unless otherwise
specified. Once payment is received
for production, upon request, newly
created ads and ads with major
changes are provided to advertiser on
a CD for use in other publications. Ad charges Production charges are in addition to space rate and are non-
negotiable, and non-commissionable.
Production is billed at $75 per hour
with a minimum of $20 for type
changes, resizing, color changes, etc.
We require all ads to be submitted in
a digital format. Ads submitted incor-
rectly, including incorrectly sized ads,
will incur additional production
charges to correct the files. PARADE OF HOMES SM ADVERTISING SPECS DESIGN GUIDELINES SUBMITTING ADS SUBMITTING ADS MISCELLANEOUS BELOW IS A PREVIEW OF THE
ADVERTISING AGREEMENT. ALL
ADVERTISEMENT MUST AGREE TO
THE FOLLOWING: The BATC and Member/Advertiser agree to the terms and
conditions set forth on the front page of this Agreement
and to the following terms and conditions: 1. All advertising materials supplied to BATC must comply
with BATCs mechanical specification requirements. 2. All sums due BATC under this Agreement are due and
payable within thirty (30) days of the date of the invoice. 3. Interest at the rate of one and one-half percent (1.5%)
per month (18% per annum) is due and payable on all in-
voices which are not paid within thirty (30) days from the
date of the invoice. A minimum charge of $30.00 is due
on all past due invoices. 4. Unless BATC receives written objection to the billing
amount set forth in BATCs invoice within sixty (60) days
of invoice date, the amount shall be deemed correct in all
respects. 5. The Member/Advertiser and Guarantor agree to in-
demnify, hold harmless and defend BATC, its printer and
participating publisher against any and all claims, damages
and liability arising out of or relating to the advertisement
including, without limitation, claims of copyright or trade- mark violations, defamation and including, without limita-
tion, attorney fees, costs and expenses incurred by BATC
in the investigation or defense of any such claim. BATC
shall have the right to select defense counsel. 6. BATC reserves the right to limit the amount of space
any one Member/Advertiser may run and any category any
one Member/Advertiser may run. 7. BATC reserves the right not to accept any advertise-
ment for any reason. 8. BATCs liability for materials lost or damaged while in
possession or control of BATC is limited to the replace-
ment cost thereof and, in no event, shall the liability exceed
$250.00. 9. Members/Advertisers will be credited to a lower space
rate if a higher frequency/volume is requested and made
within the calendar year. Conversely, Members/Advertis-
ers who contract for a frequency/volume discount will be
subject to a short rate (invoiced at the end of the calendar
year) if the terms of the Agreement are not met. 10. BATC reserves the right, in its sole discretion, to can-
cel or delay publication of the Parade of Homes Spring
Preview SM guidebook, Parade of Homes EasyStreet SM guidebook, Parade of Homes Fall Showcase SM guidebook, or Parade of Homes Remodelors Showcase SM guidebook, and may do so without any liability to Member/Advertiser. 11. This Agreement represents the entire agreement be- tween the parties and may not be modified by any notice,
order form, insertion order or other written or oral com-
munications submitted by Member/Advertiser. 12. This Agreement shall be governed and construed in
accordance with the laws of the STATE OF MINNESOTA,
irrespective of the domicile of the parties or other conflict
of law principles. 13. No ads being submitted can resemble builder strips. 14. All production charges are separate and noncommis-
sionable and will be billed accordingly. The Member/Ad-
vertiser will be billed for all production charges incurred
by BATC in converting ad materials. 15 BATC reserves the right to require payment, in ad-
vance, for any advertisement. 16. The undersigned represents and warrants that all par-
ties listed within the ad are members in good standing of
the BATC. Builder license numbers will be listed within all
advertising materials, as mandated by the Minnesota De-
partment of Labor & Industry. If builder license numbers
are not listed, BATC will insert the numbers at a $25 min-
imum charge. 17. The BATC grants Members a limited, royalty-free, non-
exclusive and non-transferable license to use certain
BATC servicemarks and logos pursuant to a BATC Ser-
vicemark Agreement. If the advertisement submitted does
not comply with the BATC Servicemark Agreement, the undersigned authorizes BATC to bring the advertisement
in compliance with the BATC Servicemark Agreement and
acknowledges that BATC will charge a minimum charge of
$25 to do so. 18. The undersigned hereby authorizes and directs the
BATC to publish advertising in the Parade of Home S - M guidebook pursuant to the terms and conditions set forth in this Agreement. 19. The undersigned represents and warrants to the BATC
that he/she is authorized to sign on behalf of the Mem-
ber/Advertiser listed above. 20. Member/Advertiser agrees to pay all costs and ex-
penses, and all costs of collection, including attorney fees,
incurred by the BATC in the defense or enforcement of
this Agreement. 21. The Agreement sets forth the entire agreement be-
tween the parties and no representations, warranties or
promises of any kind not set forth herein shall bind or in any
was affect this Agreement. In the event any portion of this
Agreement is determined by a court of competent juris-
diction to be unenforceable, the balance of this Agreement
shall remain in full force and effect. 22. There is a prepaid discount of 3% for ads paid in full
by the publications advertising materials due date. See
rate card for specific dates.