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......ated with the authors of this page or responsible for its content. Layout 1 E D U C A T I O N , P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S media kit 2008 C a t e r s o u r c e M a g a z i n e 8 7 7 . 9 3 2 . 3 6 3 2 w w w . c a t e r s o u r c e . c o m ©
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e E D U C A T I O N ,
P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S intro Welcome Thank you for your interest in catersource Magazine, Americas leading and only independently audited
national trade publication for professional caterers. Catering in the United States is a $20 billion industry, and one of the hottest foodservice markets today.
Catersource Magazine explores all aspects of catering, from front-of-the-house to back-of-the-house, and
delivers the latest education, products and industry news in each issue. Our target audience includes
professional caterers with purchasing power who operate successful on-premise, off-premise and non-
commercial foodservice operations from coast to coast. A note about our president As the nations foremost educator on the art and science of catering, Michael Roman knows all the ins and
outs of the industry. Starting in his familys Chicago catering business, Michael experienced the daily
challenges and rewards of managing a catering company for 15 years. He produced everything from simple
box lunches to corporate galas for thousands of guests. This invaluable hands-on experience, plus 15 years
of teaching at the Culinary Institute of America, helped Michael start CaterSource, a consulting and
education support company, in 1992. A national speaker, author and founder of the annual catersource Conference & Tradeshow, Michael also
produced CaterSource Journal, a publication that has served as an indispensable reference tool for caterers.
In October 2003, CaterSource Journal was completely transformed and expanded into catersource
Magazine . Today, catersource Magazine leads and supports Americas professional caterers and the catering industry as a whole. Readership Catersource Magazine readers have enormous buying power. Catersource can help your company or client
connect with some of the top producing companies in the world including ARAMARK, Bon Appetit,
Sodexho, Compass and Walt Disney World. In addition to being presented to multi-million-dollar social and
corporate caterers from coast-to-coast, your advertising message will go to university catering divisions of
all sizes, such as Rutgers, UCLA, Penn State and Stanford, as well as to the catering divisions of major-
market casinos, hospitals and healthcare centers, grocers and delis, theme parks and cruise lines. Partnerships Our newest partnership is with Event Solutions, a national trade magazine serving the event and meeting
planning industry. Catersource Magazine has established successful partnerships with the ICA (International
Caterers Association), FoodService Director magazine and the IMCEA (International Military Community
Executives Association). Your advertising and marketing dollars go further with catersource. Circulation Catersource Magazine is the nations largest catering-specific trade publication,
distributing 25,000 copies six times a year (seven in 2008) free of charge to
qualified on-premise, off-premise and non-commercial food-service professionals.
Catersource Magazine is Americas only independently audited (BPA Worldwide)
catering-specific trade magazine. rates C a t e r s o u r c e M a g a z i n e 8 7 7 . 9 3 2 . 3 6 3 2 w w w . c a t e r s o u r c e . c o m ©
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e E D U C A T I O N ,
P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S FOUR COLOR 1x 2x 3x 6x Spread $7,406 $6,664 $6,293 $5,923 1 Page 3,703 3,332 3,147 2,967 2/3 Page 2,859 2,717 2,431 2,153 1/2 Page 2,144 2,090 2,037 1,615 1/3 Page 1,609 1,529 1,368 1,212 1/6 Page 1,072 1,019 912 808 COVERS C2 C3 C4 $4,924 $4,628 $5,368 INSERTS* RIDE-ALONG TIP-IN BIND-IN BLOW-IN $6,500 10% of ad 10% of ad $3,750 +450 +500 or 4,500 w/o ad *Space is limited and restrictions apply. Insert prices subject to change. Contact your sales representative for complete details. www.catersource.com Be seen on one of the best online resources for education, products and news for professional caterers.
At catersource.com, visitors can get up-to-date information about the catersource Conference & Tradeshow,
educational seminars and consulting services, plus access magazine archives and enjoy unlimited networking
opportunities with fellow caterers through the Forum. In addition to banner advertising, the catersource website provides a resource area that allows advertisers to
reach caterers directly with a listing that includes a photo, specific details about their company, products or
location and a direct link to their website. Website rates Inside catersource Magazine Each issue is packed with useful and interesting articles on topics important to caterers. Dont miss your chance
to be in our February 2008 BONUS issue, which includes additional distribution in Las Vegas during the
16th annual catersource Conference & Tradeshow and Event Solutions Idea Factory 2008, February 25-27. VOICES - Publishers letter, Romans opinion, From the chef, Event planning, Business outlook
DEPARTMENTS - Beverages, Marketing, Selling, Updates, Recipes, Product Spotlight
REGIONS - Midwest, South, East, West and International
PLUS much more! Magazine rates PLEASE NOTE: All Banner advertising requires a minimum 2-month commitment MMPA Excellence Awards Best Overall Design *All rates are net 6 months 1 year VENDOR LISTINGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $600 . . . . . . . . $1,000 Includes a logo or photo, 150 word company description and an email or web link. WEB BANNERS 1 month Home Page Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $750 Includes rotation within one of two top spots on the home page
PLUS a 6 month Vendor Listing
(A maximum of 4 advertisers will rotate on the Home page, spaces will be shared with all Gold Sponsors) Premium Banner Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500 Includes one banner on Magazine, Conference & Tradeshow, Resources or About main pages
PLUS same banner on choice of any two secondary pages within the site (does not have to be within the same main section) Standard Banner Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $350 Includes one banner on any two secondary pages within the site C a t e r s o u r c e M a g a z i n e 8 7 7 . 9 3 2 . 3 6 3 2 w w w . c a t e r s o u r c e . c o m ©
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e E D U C A T I O N ,
P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S contact calendar Editorial Calendar Catersource Magazine contact information Founder & President Michael Roman
michaelroman@catersource.com Publisher Annette Lee
amlee@catersource.com Editor Linda Picone
editor@catersource.com Art Director Nan Hildebrandt
nhildebrandt@catersource.com Design & Production Manager Jean Blackmer
jblackmer@catersource.com Business Editor Carl Sacks
carlsacks@catersource.com Food Editor Jerry Edwards
jerryedwards@catersource.com Events Editor Ginger Kramer
ginger@catersource.com Associate Publisher
Advertising Director Laurie Scheel
310.374.1057
laurie@catersource.com Advertising
Account Executive Kathryn Frankson
612.253.2021
kfrankson@catersource.com ISSUE THEME SPECIAL ADVERTISING SPACE CLOSE MATERIALS DUE SECTIONS* JAN 2008 Trends Creative cocktailing Mon., Nov. 12, 2007 Fri., Nov. 16, 2007 Pizzazz! Special event elements FEB 2008 BONUS TRADESHOW ISSUE Mon., Jan. 14, 2008 Fri., Jan. 18, 2008 MAR/APR 2008 Weddings Center-of-the-plate Mon., Feb. 11, 2008 Thurs., Feb. 14, 2008 Linens & décor MAY/JUNE 2008 Outdoors Disposables Mon., Mar. 24, 2008 Fri., Mar. 28, 2008 Outdoor event equipment JULY/AUG 2008 Ethnic Sides, sauces & spices Mon., May 12, 2008 Fri., May 16, 2008 foods Tents, tables & chairs SEPT/OCT 2008 Corporate Appetizers Mon., July 21, 2008 Fri., July 25, 2008 events Stations & buffets NOV/DE 2008 Green Computer software Mon., Sept. 22, 2008 Fri., Sept. 26, 2008 catering Tabletops *Receive complimentary editorial mention in catersource special advertising sections with a qualifying ad purchase! For more information, please contact your sales representative. ADVERTISING SALES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C a t e r s o u r c e M a g a z i n e 8 7 7 . 9 3 2 . 3 6 3 2 w w w . c a t e r s o u r c e . c o m ©
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e E D U C A T I O N ,
P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S specs Mechanical requirements We require all ads to submitted in a digital format. Ads submitted incorrectly, including incorrectly sized, may
incur additional production charges. Ads submitted after materials due date are subject to a $150 late fee. Preferred format: high res PDF supplied at exact ad size. PDFs must be 300dpi, all colors CMYK and all
fonts embedded. We will also accept Mac-formatted: Quark, InDesign, Illustrator or Photoshop files. All ads must include
hi-res images (300dpi placed at 100 percent) any graphics or logos (.tiff, .eps or ai), all fonts and all colors
must be CMYK. If color accuracy is critical, please provide a matchprint or equivalent proof for press check. Catersource is
not responsible for color in ads that are not submitted with a color matchprint. Standard web offset printing
variations apply. Ad production Design and production charges are in addition to space rate and are non-comissionable. Production and
design services are billed at $95/hr with a minimum of $25 for minor type changes. All materials for ads requiring in house design or production must be received no later than three days after
space close. Ad sizes Ad submission UPLOAD Go to www.catersource.com
Magazine>Advertising
Advertiser Uploads.
Follow the online instructions. EMAIL Stuffed or zipped files under 10M to:
jean@catersource.com. MAIL CD or DVD along with a
matchprint (color) proof to:
catersource Magazine
250 Marquette Avenue, Suite 550
Minneapolis, MN 55401
ATTN: Production 612.870.7727 FULL PAGE 1/3 VERT 2/3 VERT 1/2 HORZ 1/6 HORZ 1/3 SQ 1/6 VERT Spread* 17 x 11.125 Full Page Bleed* 8.625 x 11.125 Full Page Bleed (Trim Size) 8.375 x 10.875 Full Page Live Area 7 x 10 23 Page Vertical 4.625 x 10 12 Page Horizontal 7 x 4.875 13 Page Square 4.625 x 4.875 13 Page Vertical 2.25 x 10 16 Page Horizontal 4.625 x 2.3125 16 Page Vertical 2.25 x 4.875 *Bleeds available on full page and spreads only -
Create Spread as 2 full page ads C a t e r s o u r c e M a g a z i n e 8 7 7 . 9 3 2 . 3 6 3 2 w w w . c a t e r s o u r c e . c o m ©
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e E D U C A T I O N , P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S offices Catersource Conference & Tradeshow Catersource and its partners produce the greatest gathering of catering & event professionals in the world,
the annual catersource Conference & Tradeshow. Attendance for the 2007 show exceeded 3,000 caterers
from around the world. In 2008, Event Solutions magazine will move its Idea Factory trade show and
conference to Las Vegas, to be held in conjunction with the 16th annual catersource Conference &
Tradeshow, February 25-27. This will create the leading event for education, networking and resources for
both the catering and event industry. For more information on exhibiting, becoming a sponsor and/or participating in special events, please call
our Minneapolis office (877.932.3632.) Catersource Conference & Tradeshow
Tradeshow Weeks
50 Fastest-Growing Shows Corporate Office
250 Marquette Avenue
Suite 550
Minneapolis, MN 55401
877.932.3632 (toll-free)
612.870.7106 (fax) Chicago office
P. O. Box 14776
Chicago, IL 60614
800.932.3632 (toll-free)
773.525.6490 (fax) West Coast office
1331 10th Street
Manhattan Beach, CA 90266
310.374.1057
310.318.2179 (fax)
......ated with the authors of this page or responsible for its content. Layout 1 E D U C A T I O N , P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S media kit 2008 C a t e r s o u r c e M a g a z i n e 8 7 7 . 9 3 2 . 3 6 3 2 w w w . c a t e r s o u r c e . c o m ©
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e E D U C A T I O N ,
P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S intro Welcome Thank you for your interest in catersource Magazine, Americas leading and only independently audited
national trade publication for professional caterers. Catering in the United States is a $20 billion industry, and one of the hottest foodservice markets today.
Catersource Magazine explores all aspects of catering, from front-of-the-house to back-of-the-house, and
delivers the latest education, products and industry news in each issue. Our target audience includes
professional caterers with purchasing power who operate successful on-premise, off-premise and non-
commercial foodservice operations from coast to coast. A note about our president As the nations foremost educator on the art and science of catering, Michael Roman knows all the ins and
outs of the industry. Starting in his familys Chicago catering business, Michael experienced the daily
challenges and rewards of managing a catering company for 15 years. He produced everything from simple
box lunches to corporate galas for thousands of guests. This invaluable hands-on experience, plus 15 years
of teaching at the Culinary Institute of America, helped Michael start CaterSource, a consulting and
education support company, in 1992. A national speaker, author and founder of the annual catersource Conference & Tradeshow, Michael also
produced CaterSource Journal, a publication that has served as an indispensable reference tool for caterers.
In October 2003, CaterSource Journal was completely transformed and expanded into catersource
Magazine . Today, catersource Magazine leads and supports Americas professional caterers and the catering industry as a whole. Readership Catersource Magazine readers have enormous buying power. Catersource can help your company or client
connect with some of the top producing companies in the world including ARAMARK, Bon Appetit,
Sodexho, Compass and Walt Disney World. In addition to being presented to multi-million-dollar social and
corporate caterers from coast-to-coast, your advertising message will go to university catering divisions of
all sizes, such as Rutgers, UCLA, Penn State and Stanford, as well as to the catering divisions of major-
market casinos, hospitals and healthcare centers, grocers and delis, theme parks and cruise lines. Partnerships Our newest partnership is with Event Solutions, a national trade magazine serving the event and meeting
planning industry. Catersource Magazine has established successful partnerships with the ICA (International
Caterers Association), FoodService Director magazine and the IMCEA (International Military Community
Executives Association). Your advertising and marketing dollars go further with catersource. Circulation Catersource Magazine is the nations largest catering-specific trade publication,
distributing 25,000 copies six times a year (seven in 2008) free of charge to
qualified on-premise, off-premise and non-commercial food-service professionals.
Catersource Magazine is Americas only independently audited (BPA Worldwide)
catering-specific trade magazine. rates C a t e r s o u r c e M a g a z i n e 8 7 7 . 9 3 2 . 3 6 3 2 w w w . c a t e r s o u r c e . c o m ©
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e E D U C A T I O N ,
P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S FOUR COLOR 1x 2x 3x 6x Spread $7,406 $6,664 $6,293 $5,923 1 Page 3,703 3,332 3,147 2,967 2/3 Page 2,859 2,717 2,431 2,153 1/2 Page 2,144 2,090 2,037 1,615 1/3 Page 1,609 1,529 1,368 1,212 1/6 Page 1,072 1,019 912 808 COVERS C2 C3 C4 $4,924 $4,628 $5,368 INSERTS* RIDE-ALONG TIP-IN BIND-IN BLOW-IN $6,500 10% of ad 10% of ad $3,750 +450 +500 or 4,500 w/o ad *Space is limited and restrictions apply. Insert prices subject to change. Contact your sales representative for complete details. www.catersource.com Be seen on one of the best online resources for education, products and news for professional caterers.
At catersource.com, visitors can get up-to-date information about the catersource Conference & Tradeshow,
educational seminars and consulting services, plus access magazine archives and enjoy unlimited networking
opportunities with fellow caterers through the Forum. In addition to banner advertising, the catersource website provides a resource area that allows advertisers to
reach caterers directly with a listing that includes a photo, specific details about their company, products or
location and a direct link to their website. Website rates Inside catersource Magazine Each issue is packed with useful and interesting articles on topics important to caterers. Dont miss your chance
to be in our February 2008 BONUS issue, which includes additional distribution in Las Vegas during the
16th annual catersource Conference & Tradeshow and Event Solutions Idea Factory 2008, February 25-27. VOICES - Publishers letter, Romans opinion, From the chef, Event planning, Business outlook
DEPARTMENTS - Beverages, Marketing, Selling, Updates, Recipes, Product Spotlight
REGIONS - Midwest, South, East, West and International
PLUS much more! Magazine rates PLEASE NOTE: All Banner advertising requires a minimum 2-month commitment MMPA Excellence Awards Best Overall Design *All rates are net 6 months 1 year VENDOR LISTINGS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $600 . . . . . . . . $1,000 Includes a logo or photo, 150 word company description and an email or web link. WEB BANNERS 1 month Home Page Banner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $750 Includes rotation within one of two top spots on the home page
PLUS a 6 month Vendor Listing
(A maximum of 4 advertisers will rotate on the Home page, spaces will be shared with all Gold Sponsors) Premium Banner Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500 Includes one banner on Magazine, Conference & Tradeshow, Resources or About main pages
PLUS same banner on choice of any two secondary pages within the site (does not have to be within the same main section) Standard Banner Package . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $350 Includes one banner on any two secondary pages within the site C a t e r s o u r c e M a g a z i n e 8 7 7 . 9 3 2 . 3 6 3 2 w w w . c a t e r s o u r c e . c o m ©
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e E D U C A T I O N ,
P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S contact calendar Editorial Calendar Catersource Magazine contact information Founder & President Michael Roman
michaelroman@catersource.com Publisher Annette Lee
amlee@catersource.com Editor Linda Picone
editor@catersource.com Art Director Nan Hildebrandt
nhildebrandt@catersource.com Design & Production Manager Jean Blackmer
jblackmer@catersource.com Business Editor Carl Sacks
carlsacks@catersource.com Food Editor Jerry Edwards
jerryedwards@catersource.com Events Editor Ginger Kramer
ginger@catersource.com Associate Publisher
Advertising Director Laurie Scheel
310.374.1057
laurie@catersource.com Advertising
Account Executive Kathryn Frankson
612.253.2021
kfrankson@catersource.com ISSUE THEME SPECIAL ADVERTISING SPACE CLOSE MATERIALS DUE SECTIONS* JAN 2008 Trends Creative cocktailing Mon., Nov. 12, 2007 Fri., Nov. 16, 2007 Pizzazz! Special event elements FEB 2008 BONUS TRADESHOW ISSUE Mon., Jan. 14, 2008 Fri., Jan. 18, 2008 MAR/APR 2008 Weddings Center-of-the-plate Mon., Feb. 11, 2008 Thurs., Feb. 14, 2008 Linens & décor MAY/JUNE 2008 Outdoors Disposables Mon., Mar. 24, 2008 Fri., Mar. 28, 2008 Outdoor event equipment JULY/AUG 2008 Ethnic Sides, sauces & spices Mon., May 12, 2008 Fri., May 16, 2008 foods Tents, tables & chairs SEPT/OCT 2008 Corporate Appetizers Mon., July 21, 2008 Fri., July 25, 2008 events Stations & buffets NOV/DE 2008 Green Computer software Mon., Sept. 22, 2008 Fri., Sept. 26, 2008 catering Tabletops *Receive complimentary editorial mention in catersource special advertising sections with a qualifying ad purchase! For more information, please contact your sales representative. ADVERTISING SALES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C a t e r s o u r c e M a g a z i n e 8 7 7 . 9 3 2 . 3 6 3 2 w w w . c a t e r s o u r c e . c o m ©
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e E D U C A T I O N ,
P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S specs Mechanical requirements We require all ads to submitted in a digital format. Ads submitted incorrectly, including incorrectly sized, may
incur additional production charges. Ads submitted after materials due date are subject to a $150 late fee. Preferred format: high res PDF supplied at exact ad size. PDFs must be 300dpi, all colors CMYK and all
fonts embedded. We will also accept Mac-formatted: Quark, InDesign, Illustrator or Photoshop files. All ads must include
hi-res images (300dpi placed at 100 percent) any graphics or logos (.tiff, .eps or ai), all fonts and all colors
must be CMYK. If color accuracy is critical, please provide a matchprint or equivalent proof for press check. Catersource is
not responsible for color in ads that are not submitted with a color matchprint. Standard web offset printing
variations apply. Ad production Design and production charges are in addition to space rate and are non-comissionable. Production and
design services are billed at $95/hr with a minimum of $25 for minor type changes. All materials for ads requiring in house design or production must be received no later than three days after
space close. Ad sizes Ad submission UPLOAD Go to www.catersource.com
Magazine>Advertising
Advertiser Uploads.
Follow the online instructions. EMAIL Stuffed or zipped files under 10M to:
jean@catersource.com. MAIL CD or DVD along with a
matchprint (color) proof to:
catersource Magazine
250 Marquette Avenue, Suite 550
Minneapolis, MN 55401
ATTN: Production 612.870.7727 FULL PAGE 1/3 VERT 2/3 VERT 1/2 HORZ 1/6 HORZ 1/3 SQ 1/6 VERT Spread* 17 x 11.125 Full Page Bleed* 8.625 x 11.125 Full Page Bleed (Trim Size) 8.375 x 10.875 Full Page Live Area 7 x 10 23 Page Vertical 4.625 x 10 12 Page Horizontal 7 x 4.875 13 Page Square 4.625 x 4.875 13 Page Vertical 2.25 x 10 16 Page Horizontal 4.625 x 2.3125 16 Page Vertical 2.25 x 4.875 *Bleeds available on full page and spreads only -
Create Spread as 2 full page ads C a t e r s o u r c e M a g a z i n e 8 7 7 . 9 3 2 . 3 6 3 2 w w w . c a t e r s o u r c e . c o m ©
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e E D U C A T I O N , P R O D U C T S & N E W S F O R P R O F E S S I O N A L C A T E R E R S offices Catersource Conference & Tradeshow Catersource and its partners produce the greatest gathering of catering & event professionals in the world,
the annual catersource Conference & Tradeshow. Attendance for the 2007 show exceeded 3,000 caterers
from around the world. In 2008, Event Solutions magazine will move its Idea Factory trade show and
conference to Las Vegas, to be held in conjunction with the 16th annual catersource Conference &
Tradeshow, February 25-27. This will create the leading event for education, networking and resources for
both the catering and event industry. For more information on exhibiting, becoming a sponsor and/or participating in special events, please call
our Minneapolis office (877.932.3632.) Catersource Conference & Tradeshow
Tradeshow Weeks
50 Fastest-Growing Shows Corporate Office
250 Marquette Avenue
Suite 550
Minneapolis, MN 55401
877.932.3632 (toll-free)
612.870.7106 (fax) Chicago office
P. O. Box 14776
Chicago, IL 60614
800.932.3632 (toll-free)
773.525.6490 (fax) West Coast office
1331 10th Street
Manhattan Beach, CA 90266
310.374.1057
310.318.2179 (fax)
